屏東創業搖籃「青年學院」 秀創業政策亮眼成績單
2021-12-09 10:35 記者林豊雅/屏東報導
由屏東縣政府所開辦的大店長課程,自105年至今共培育了191位大店長,這群大店長們將自身在創業路上前仆後繼的努力、歷經許多苦難才找到正確方向的寶貴經驗集結成冊推出新書,昨日在青年學院舉行新書發表會,由縣長潘孟安主持,潘縣長現場對於所有學員的創業故事,都記得非常清楚且能鉅細靡遺的闡述,讓其他學員們聽完彷彿身歷其境,縣府期待三本專冊能作為廣大青年創業首實用創業工具書,也是一本行銷屏東城市品牌價值的旅遊書,邀請大家來屏東「大腳走遍國境之南、大口吃遍大店長」!
縣長潘孟安對於此次回到大店長課程的誕生地「青年學院」特別感動,除感謝創業導師張勝鄉的付出與貢獻外,潘縣長說,七年前來到這地方,看到閒置的空間,當時就在思考,該如何充分發揮、如何引進書店,才能讓青年有一個築夢的空間,所以當時將青年學院做很了多整理,如今發表了三本專冊,令人非常興奮,也期勉屏東子弟們能將屏東的軟實力傳遞出去!
潘縣長也與大家分享,大店長們創業初期時,處於懵懵懂懂、摸索的階段,許多人曾經跌倒,走了許多冤枉路,有些人經不起風浪的摧殘而放棄,但這些大店長們在遭受挫折中依然能堅守自己的理想,相當不容易,他感動地說,雨過天晴後終有陽光,每一位都是歷史的創造者,辛勤的努力終究會開花成美麗的果實。
為呈現精彩創業故事,縣府精選32則品牌以「改變:屏生活」、「生意:屏本事」、「品牌:屏行銷」集結成冊,現場由榮獲東京蛋糕博覽會金獎的學員任虹宜致贈「青年學院、創業搖籃」給潘孟安,現場溫馨感人。
「改變:屏生活」中,介紹18歲來擔任大店長工讀生,並於20歲創業的三恆一樹王品超,六年來已成為營收上千萬元的執行長;為照顧中風父親,捨棄中部高薪承接家業的李育琳,從慘賠到受大店長課程啟發,化身為南台灣最夯的婚禮小物品牌「紅妝逗囍」;首屆結訓後每年都回來旁聽,順利用「台灣蘿勒」,切入歐日市場的樸作良食黃淑女,都因為大店長課程,對人生發生重大改變。
「生意:屏本事」中,介紹運用連鎖七策到淋漓盡致的晨間廚房總監黃義升,透過課程讓晨間廚房不只是早午餐店,更決定將國際企業總部設在屏東;原本土法煉鋼的咕嘰咕嘰早午餐陳价斌,則因課程建立了渾厚豐沛的sop規範,更經常無私分享給學弟妹;原本只有單店,上完課程立刻展店而慘賠的漫時光早午餐徐皖台,則每一屆課程都回訓上課加強營運模式,並與其他學員們一同討論,落實連鎖七策之精神。
「品牌:屏行銷」中,原本慘賠擬退場的「有肉食舖」鐘彥葳,蛻變為「代客燒烤」的高屏區指標燒肉品牌;而客單價120元的阿漢專業炒飯館蔡明漢,順利進駐勝利星村,升級為客單價450元將軍宴、備受國內外賓客讚譽的「阿漢私廚」;迷惘連鎖或名店方向的一碗豆腐李嘉洺,因而不再三心二意,決心成為屏東的名店,用白玉、青玉與玄玉豆腐傳遞屏東好滋味。
勞動暨青年發展處表示,縣府自2015年創立屏東青年學院,由勞青處辦理初階、進階課程、產業走讀,以及大店長課程,更為解決青創資金問題,創業貸款額度更從五十萬元提升到三百萬元,並提供低租金的青年創業空間-職人町、青創聚絡,透過「教學相長」與「經驗傳承」,使得大店長聯盟成員像個大家庭一樣,共好、共榮。
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