【台東小故事】北漂釋迦農二代，不只務農，還要行銷！

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這裡是李俊儀的釋迦園，原在台北從事做演唱會統籌工作工作的他，家中的釋迦園經歷莫拉克風災的受創，加上家中父親年紀漸大，體力大不如前，使他放下台北的生活，返鄉接手釋迦園，成為北漂返鄉的農二代。不僅接下釋迦園的工作，也積極的透過網路行銷的方式，讓台東釋迦走出台東。

記者 姚瑞/報導

青農李俊儀本人。圖_姚瑞攝

走進釋迦園，李俊儀請我們感受地上茂盛的草皮，草皮的雜草長的相當的高，踩起來質地相當的柔軟，李俊儀驕傲的表示，這是他堅持「草生栽培」農法的成果，堅持不除草、不噴除草劑，就是要透過雜草帶來的豐富生態，改變土質、孕育生態系，利用生態打造無毒栽培的空間，用最自然的方式，進行友善土地的耕作。

青農李俊儀的釋迦園。圖_姚瑞攝

2021年時，中國大陸因釋迦被檢出含有「介殼蟲」，禁止輸入中國大陸，這一項政策對於台東的釋迦農，對於9成銷往中國大陸的鳳梨釋迦是一大衝擊，許多農民深受影響，而面對這樣的危急，李俊儀卻認為危機就是轉機，可以在此時開拓不同的通路，如：電商平台、網路或輸出至港澳地區，都是他正在努力的目標，同時也希望能夠利用加工技術、冷藏運送技術提升釋迦的附加價值，改善釋迦不易保存的特性。
而對於李俊儀來說，除了將自家的釋迦上架至網路電商平台，或推廣至港澳、日本等，他更希望透過物流，發展出「農家到你家」的模式，將最新鮮的水果，直接送到你家，不但能夠得到最新鮮的水果，也能夠除去中間商所帶來的營運成本。

分享草生栽培農法的方式。圖_姚瑞攝

釋迦的產季大約在8-10月與12-3月，李俊儀希望可以用健康的方法，讓大家能夠吃到健康的釋迦，不妨抓住釋迦季節的尾巴，來品嚐香甜可口的釋迦吧！能夠透過「太麻里青農 無毒農」的平台訂購釋迦。

李俊儀談對釋迦銷售的願景。影_姚瑞攝

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