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《隱形冠軍》從家庭工廠到全球運動眼鏡製造龍頭　華美光學堅持對的路

2022-09-03   記者莊兆暉／台南報導

台灣曾是全球太陽眼鏡生產重鎮，但90年代隨著相關產業外移，風光榮景不再，但仍有企業沒被當時浪潮淹沒，不僅根留台灣還加碼投資，持續精進並尋求突破與轉型機會，最後還成為全球運動眼鏡前五大製造商，不僅替國外一線品牌代工，還經營自主品牌，2017年更成立全台首間以眼鏡為主題的觀光工廠，也關注環保，用廢棄漁網打造首款海洋再生眼鏡，新廠更有工業區的「新光三越」稱號，而這個勵志的故事就發生在古都台南。

華美光學總經理陳志銘替自家眼鏡事業開闢出更多可能性。(莊兆暉攝)

華美光學由董事長陳禎華在1978年創立，從一家位於學甲的佛具家庭工廠起家，在擁有塑膠射出技術後，開始跨足太陽眼鏡製造，也成為台南「眼鏡窟」的一員，接的訂單都外銷歐美，但90年代大陸製造業崛起，台灣眼鏡王國瞬間崩解，華美雖然跟著出走，但並未收掉台南產線，而是由當時30多歲的陳志銘接手。

陳志銘重新了解市場趨勢，並審視自身優劣條件，決定專注在自動化程度較高的塑膠鏡框製造，同時進行轉型，投入技術門檻較高的功能型耐衝擊鏡片、運動型眼鏡領域，還引進3D電腦輔助設備，設立研發部門跟智慧化產線，以專業設計及製造技術和其他國際代工廠比拚。

華美光學樹谷廠有工業區新光三越的稱號。(華美光學提供)

在經過10多年努力後，華美光學終於成功轉型為專業運動眼鏡研發製造廠，還打進國際龍頭品牌供應鏈，包括Adidas、Julbo、Shimano等，都成了華美的客戶，2001年併購澳洲自行車專業眼鏡品牌720armour，踏入自有品牌經營，2012年更進一步，投入高曲度矯正鏡片研發，2年後推出TEOS品牌，跨足光學領域，生產漸進多焦、多功能紓壓、高曲度運動太陽眼鏡及特殊功能鏡片等。

2017年從參訪日、德眼鏡博物館引發靈感，在安定中崙廠設立「eye玩視界」觀光工廠，可了解台灣眼鏡產業發展、觀看眼鏡製程，園方自行開發眼睛幅度調節測試儀，遊客可測得眼睛實際年齡，另外還有積木太陽眼鏡DIY體驗等活動，並創立艾可光學通路品牌，設有門市提供驗光配鏡服務。

華美光學是全台唯一以眼鏡產業為主題打造觀光工廠的企業。(莊兆暉攝)

華美光學近年善盡社會責任，包括參與海廢再生專案計畫，將廢棄漁網再製的塑膠粒子，打造出全台首款海洋再生眼鏡，第二代還強調強調無螺絲的結構，便於再回收，以邁向永續循環的目標。

陳志銘說：「最重要的是起頭。」華美光學從傳統製造業轉型，成功走出新格局，讓身邊各產業經營者開始重視環境永續議題，降低不必要的資源浪費。華美光學目前在南市安定中崙、樹谷園區共有3個生產基地，除逐步更新舊有產線、建構更加智慧化生產系統外，也希望帶動眼鏡製造業升級，讓世界看見台灣產業實力。

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