臺南市有夠讚 第四屆臺灣城鎮品牌獎11區勇奪各項獎項
2022-07-28 記者 蘇旋/報導
全球品牌管理協會於111年7月28日在臺灣大學舉行「臺灣城鎮品牌獎」頒獎典禮，臺南市高達11區獲獎，包括七股區勇奪金獎，安平區贏得銀奬，後壁區、中西區、南區榮獲銅獎，東區拿下形象設計經營獎，白河區、六甲區取得文化傳承創新獎，仁德區是最佳行銷推廣獎，麻豆區獲得數位智慧轉型獎，龍崎區獲選綠色環境永續獎。
市長黃偉哲常常勉勵區公所要積極發揮創意，利用在地特色地景風貌及人文風采底蘊，透過品牌的行銷、青年的投入和科技的運用等方式，發展出最適合的在地特色產業與經濟，進而創造就業機會及增加人口回流地方。本屆臺南11區獲得臺灣城鎮品牌獎，再次讓臺南被更多人看見，歡迎大家來臺南走走，一起發現臺南的文化與特色。
民政局長姜淋煌表示，這次得獎的11個區公所創意無限，各自運用在地特色，秉持以人為本精神，結合新創觀念，找出自身優勢，發展出新經濟、新商業模式，期盼點燃創新成長動能，帶動地方產業發展，進而為臺南市注入源源不絶的活力、熱情，發光發熱。
臺灣城鎮品牌獎若非在地方產業、人文景觀等方面極具特色是無法脫穎而出，下列簡介獲獎11個區的城鎮特色。
金獎七股區以「黑面琵鷺之鄉-打造人與自然共榮的家」為識別品牌。除有國際級景觀及黑琵生態環境外，也有全臺第一的農漁特色產業及一群返鄉青年們與在地耆老共同攜手，打造共好共榮的魅力漁村。
銀獎安平區以「安平四百．百事平安」為題，編織大員「TAYOUAN」自17世紀躍上世界舞臺的今昔歲月，在新時代與創意之下激迸出的火花，形塑現今安平城鎮融舊鑄新的模樣。
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