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嘉義縣陽光郊遊社品牌設計  榮獲2022金點設計獎

2022-09-17   記者陳宜琳／嘉義報導

嘉義縣陽光郊遊社品牌今年六月參與全球華人市場最頂尖設計獎項的「金點設計獎」，經過初審及複審後，從2765件報名參賽中脫穎而出，榮獲整合設計-解決方案類別獎項！

嘉義縣陽光郊遊社品牌參與「金點設計獎」，榮獲整合設計-解決方案類別獎項（圖：嘉義縣政府提供）

北回歸線23.5度橫越嘉義縣，陽光溫暖覆蓋每個角落，造就了山、海、平原的景色，也是「嘉義縣陽光郊遊社」的主要設計理念。「c」代表chiayi開頭，黃澄澄的太陽就位在我們正上方，也代表嘉義縣三處休閒農業區的形象，像是「南笨港休閒農業區」深厚的傳統工藝文化，如交趾陶、剪黏、手工製香等；「瑞峰太和休閒農業區」產出優質好茶及不同特色的茶屋、茶席文化；「茶山休閒農業區」鄒族、布農族、漢人三族共榮的部落，以aveoveoyʉ（鄒語「感謝」之意）分享文化，及有趣精彩的遊程、獵人體驗等。

嘉義縣陽光郊遊社品牌參與「金點設計獎」，榮獲整合設計-解決方案類別獎項（圖：嘉義縣政府提供）

藉由品牌設計出一系列產品包裝、深度遊程體驗、拍攝形象影片、建立網站與DM、行銷推廣活動等，讓更多人了解當地文化與產業，並藉此凝聚向心力，創造不可被取代的永續價值，邀請大家來嘉義縣休閒農業區，一同郊遊。

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  49. Davidletle
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