台南青皮椪柑銷往馬來西亞 農產品「賣」向全球!
2022-11-08 記者 蘇璇/報導
為迎接疫情解封商機,在農業委員會支持及台南市政府輔導下,今(8)日上午在台南市東山區南農果菜運銷合作社,舉行「南得椪見極品柑甜味—2022台南青皮椪柑輸銷馬來西亞」記者會。
現場由行政院農業委員會副主任委員陳添壽、台南市長黃偉哲、農業局長李建裕、台南市農會總幹事吳嘉仁、馬來西亞檳城台灣商會會長許上智、台農發股份有限公司董事長洪忠修、南農果菜運銷合作社理事主席劉家峻等貴賓,共同見證封櫃儀式與台南農產外銷實績。這批出口青皮椪柑將提供給台商華人及馬國朋友,讓國際友人透過台南青皮椪柑美味,享受台灣的美好。
市長黃偉哲表示,青皮椪柑在果皮青色時即可食用,與一般柑橘類要等到色澤轉黃才熟成不一樣,十分具有特色。南市府非常重視台南農業推展,除深耕既有市場新通路,亦積極持續開拓新商機,他也感謝中央、地方與業者公私協力,透過與農民、業者、駐外代表處及外貿協會等各界資源,共同合作努力,讓台南市精選南得極品及農特產品,「賣」向全球。
南市農會總幹事吳嘉仁表示,歷經新冠疫情,全球經濟產生大幅變化,目前各國逐步解封,青皮椪柑過去以內銷為主,為迎接後疫情時代並協助青皮椪柑銷往國際,南市府輔導農民推廣履歷認證及栽培管理技術,使青皮椪柑出口至防檢疫、農藥殘留較為嚴格的馬來西亞,也感謝農委會國際處透過計畫的支持,替農民找尋新興海外通路。
台農發公司說明,此次外銷結合產地農民、包裝場等,將產品品質符合國際水準,協助小農與國際供應鏈接軌,經歷多時成功接洽馬來西亞進口商,為今年期第一批出口青皮椪柑。
馬來西亞與台灣貿易關係密切,尤其馬國台商眾多,且設置吉隆坡台灣學校使用台灣教材,推動語文、文化、音樂、體育等全人教育,提昇孩童健康、心靈美育的培養。台農發公司與教育部及吉隆坡台灣學校共同推動食農教育,推廣青皮椪柑供海外學子營養午餐使用,使馬來西亞台校學子,從小就建立與台灣美好味道的記憶。
台農發公司未來將持續推廣台南優質農產品,並透行銷通路促進台南農業產業發展、行銷布局馬來西亞市場,進一步擴大台南農特產品於馬來西亞市場的知名度及銷量。
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