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愛笑的雲朵-Trà Ái Vân(茶愛雲)

2022-12-09 記者 田靖/綜合報導

外型甜美的Trà Ái Vân(茶愛雲)來自越南胡志明市,大學時來到台南成大中文系唸書,後來轉學至南台科技大學就讀企業管理學系。因喜愛唱歌與表演,大學時期開始兼差擔任實況主播,唱唱歌、與觀眾互動以及分享台灣生活的趣事。畢業後到台中做企劃工作,工作之餘持續擔任直播主,延續表演熱情。

後來她創辦抖音頻道,時常更新影音內容,半年內就累積20萬粉絲,達到兩百萬觀看人次。Trà Ái Vân會在上面唱歌、分享勵志小語或笑話,還會用趣味的方式分享學習中文的心得,受到許多越南人的歡迎。無論拍攝什麼影片,她的臉上始終掛著暖陽般的笑容,贏得許多粉絲的熱情支持。

今年9月,Trà Ái Vân在中華台越新住民關懷協會CTVA舉辦的77週年越南國慶酒會上擔任主持。她當天身著一襲黃色奧黛(Ao Dai),散發著優雅美麗的南洋魅力。精湛的主持功力被當日與會的Xtars Live直播平台負責人鄭文禮發掘,鄭文禮認為他親切與真誠的特質很適合直播平台,便邀請她前來擔任直播主。

Xtars Live致力打造「最零距離的Live互動線上社交平台」,從唱歌、跳舞、Cosplay到聊天互動,以台灣為基地,並計畫開拓越南市場。根據統計,目前越南社群行動網路使用約佔總人口七成,每天平均花費時間約2.5小時。行動網路使用增加後帶動電商、直播等「宅經濟」商業的成長。加上年輕人對直播的接受程度很高,因此培養出一群熱愛直播的觀眾,這些都是Xtars Live優先選擇越南作為目標市場的原因。

鄭文禮認為直播主必須具備熱情與真誠的特質。無論任何時刻,只要使用者點開Xtars Live,都能感受到貼心陪伴,並且讓人感到溫暖,進而在互動過程中獲得心靈上的療癒。Trà Ái Vân除了擁有以上特點之外,開朗、天真的個性也是令鄭文禮印象深刻的地方。

Xtars Live越南地區負責人鄭文禮。

由於本身自帶流量,具備豐富的自媒體經營經驗,搭配鄰家女孩般的溫柔姿態。不到半年,Trà Ái Vân已成為Xtars Live上的人氣直播主,受到粉絲熱烈的歡迎,還有粉絲送上親手繪製的畫像。直播時她總是誠摯地與聽眾分享生活的心聲以及不同的文化,許多在越南的觀眾因此對台灣產生好奇,她也會充當觀光大使,向他們介紹台灣的景點與美食。談起直播工作的心得,Trà Ái Vân表示,直播工作為她帶來穩定的收入,讓她不用為生活煩惱,與觀眾互動也讓她交到不少朋友,增添生活的樂趣。

在工作下班之餘,Trà Ái Vân也在台中火車站前經營「Bánh Tráng Cô Mây – 雲姊越南街頭小吃」,販售越南披薩、越南烤麵包、米紙等越南傳統小吃。道地的美味甚至吸引台北的遊客特地下台中購買,為在台灣勤奮打拚的越南人一解鄉愁。除此之外,未來更想把台灣的街頭美食推回去越南。

疫情仍在影響著世界,直播平台為一個個孤寂的心靈開啟一扇窗。Trà Ái Vân愛笑的眼睛宛如輕盈的雲朵,向遠方輕飄而去。望著她的眼波流轉,你也能獲得向前的力量。

Trà Ái Vân(茶愛雲)FB:https://www.facebook.com/traaivan

Bánh Tráng Cô Mây (越南街頭小吃)FB:https://www.facebook.com/banhtrangcomay

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