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迎接台南400年「2024台灣燈會在台南」台南伴手禮徵選活動開跑

2023-07-05  記者 蘇旋/報導

台南市政府今(5)日舉行徵選百大燈會推薦伴手禮及30件指定燈會伴手禮記者會

因應明年台南400首場國際大型觀光活動「2024台灣燈會在台南」，台南市政府今(5)日舉行徵選百大燈會推薦伴手禮及30件指定燈會伴手禮記者會。此次徵選類別共分「美食伴手禮」、「文創藝品」及「生活用品」三類，報名時間自即日起至8月25日止，市長黃偉哲呼籲在地優質商家把握機會踴躍報名，要把台南在地最好的、豐厚的伴手禮推薦給明年來參加燈會民眾。與全國的好朋友們一起分享。市長黃偉哲與現場貴賓一起拆開大型禮物盒，宣示徵選活動正式開始，現場貴賓雲集，包括市議員林美燕、陳皇宇、沈震東、台南市各大伴手禮協會代表、商圈會長及觀光工廠代表皆到場相挺。

市長黃偉哲表示，明年2024台灣燈會，除了飽覽美麗花燈，還要讓所有遊客手提滿滿 圖/記者 蘇旋 攝

市長黃偉哲表示，台南擁有好山好水，明年2024台灣燈會，除了飽覽美麗花燈，還要讓所有遊客手提滿滿，台南是美食之都、文創之都，有許多優秀文創商品、美食、紀念品，為了讓台南最好的、豐厚的伴手禮能夠被看見，因此台南市府與商圈、伴手禮協會、觀光工廠特別舉辦伴手禮徵選活動，希望找出最優質的伴手禮，鼓勵優質商家踴躍報名徵選。

虹泰水凝膠觀光工廠推出芳香公仔做伴手禮 圖/記者 蘇旋 攝

經濟發展局局長林榮川指出，「2024台灣燈會」台南伴手禮徵選活動從即日起至今(112)年8月25日止受理公開徵件，徵選類別分成『美食伴手禮』、『文創藝品』、『生活用品』等3類，只要是營業登記在台南市設有實體門市或網路店舖之業者，均可報名參加。

黑橋牌香腸博物館推出多樣的伴手禮 圖/記者 蘇旋 攝

經發局補充，台南伴手禮徵選機制共分三個階段進行，9月中旬將辦理第一階段書面審查，將選出100件特色商品入圍燈會『百大推薦伴手禮』，將透過活動官網曝光，並進到10月第二階段的設計稿審查，店家需結合「台南400」及「2024台灣燈會」兩種Logo標章意象進行商品或包裝設計，將擇優選出前50名，進入第三階段打樣品審查與網路票選的階段，透過民眾票選及專家審查機制，最後遴選出30件商品獲選為2024台灣燈會現場販售『指定伴手禮』，而網路票選前3名人氣伴手禮亦將能於燈會現場展售。

商家推出拖鞋造型吊飾做伴手禮 圖/記者 蘇旋 攝


商家推出馬卡龍做伴手禮 圖/記者 蘇旋 攝

為讓有興趣參與的業者更深入了解徵選內容，本次徵選活動將召開兩場說明會，7月18日及25日兩天下午將分別於永華市政中心與新營贏地創新育成基地召開。同時，為提升店家自身專業能力，說明會當天也同步邀請業界知名專家辦理講座分享商品開發與包裝設計課程。

商家推出手工肥皂做伴手禮 圖/記者 蘇旋 攝

經濟發展局強調，能通過此次徵選的店家都是代表台南伴手禮的年度之選，入圍燈會百大推薦伴手禮店家，就能獲得台南市政府授權使用「台南400」及「2024台灣燈會」兩種標章進行自我推銷，而獲獎「指定伴手禮」的店家，將受邀出席頒獎典禮授予獎牌及印製宣傳手冊放置各個遊憩據點供民眾索取，並能在2024年台灣燈會展售及展示。更多活動詳情可至台南好禮網站查詢，隨時掌握好禮徵選活動動態。

市長黃偉哲與出席商家合影 圖/記者 蘇旋 攝

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