國旅貴又無聊寧願出國?旅館住宿較疫情前漲兩成

2023-10-16  編輯部/綜合報導

墾丁是相當受歡迎的國旅景點(圖_資料畫面)。

近期,國人遊興大起,國旅住房太貴、觀光品質、最廢景點等等話題再度浮上檯面,民眾抱怨聲浪連連,反映台灣觀光發展問題。其中,國旅住宿漲不停的價錢讓遊客最有感,不少人直呼「寧願出國」、「盤子才玩國旅」、「國旅加油吧」。根據中華民國統計資訊網,今年6至8月每個月出國人數皆突破一百一十萬人,已接近疫情前2019年的八成,但國旅住用率仍然不樂觀。

今年國人出國人數統計(圖_截自中華民國統計資訊網)。


2019年國人出國人數統計(圖_截自中華民國統計資訊網)。

台灣的旅宿業房價持續上漲,今年上半年已超越疫情前的2019年同期水準,但觀光旅館和一般旅館的住用率,均較疫情前下滑。「回不去」的房價因CP值低,讓國人退避三舍。今年上半年,觀光旅館房價達平均每晚4618元,較疫情前2019年同期漲2成4;一般旅館平均每晚2547元,也較疫情前同期漲2成2,使得觀光旅館、一般旅館今年上半年住用率分別是55.45%和45.87%,不如2019年。業者指出,入境旅客還沒全部恢復到以往水準,加上少了陸客,以及缺工等因素,都是造成住房率低的原因。

民眾對整體國旅體驗上普遍不滿意,顯示觀光品質還有很大進步空間。交通部觀光署長周永暉接受中央社專訪時表示,台灣親山親海,有很棒的自然環境體驗,生態旅遊、部落旅遊等等,都是台灣的強項,只要展現出來就不用擔心。至於住宿費用方面,周永暉認為CP值才是最大致命傷。周永暉強調,民宿是台灣特色,應該加強獎優汰劣,非法跟口碑不好的部分都應該要做處理;相對的,特色民宿、好的民宿則要大力鼓勵,透過積極控管維持好的品質。

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