《這個好》電商行銷台南農產暢旺升級3.0 60項農產17電商上架
2022-06-15 記者莊兆暉／台南報導
台南市政府從2019年開始，媒合農家與電商平台，為協助台南農產拓展行銷通路，加上近年來受到新冠疫情影響，民眾消費型態改變，網路行銷商機大增，第一年不到2個月的活動期間，就賣出446萬，2020年7個半月則創下2062萬的銷售成績，今年再擴大規模，啟動「台南農產上架電商平台3.0」計畫，鏈結共17家電商平台，到年底將能上網買到近60種南市農特產，盼透過多元行銷，再創銷售佳績。
台南市政府媒合農家與電商平台，業績逐年增加，今年合作電商平台拓展到17家，將有近60項農特產陸續上架。(南市府提供)
台南市長黃偉哲說，電商平台成為台南在地農特產與消費者之間的橋樑，近來面對到大陸禁止進口石斑魚事件，市府也將透過線上通路行銷，讓全台消費者更加認識、並選購南市優質農特產，電商平台讓農產品有好的行銷通路，減少中間商剝削，農民也可有較好收益。
農業局長李建裕指出，去年在鳳梨冷凍切果方面，共賣出4萬5000份，使用30噸鳳梨，由芒果剖半再加工製的芒果冰棒，也銷售約4萬支，使用約2萬顆(約6噸)芒果，文旦也賣出約1萬5000顆(約1.3噸)，今年洋香瓜則在5月共賣出2500顆的好成績(每顆約1公斤、總計約2.5噸)，較去年500顆銷售數字成長4倍。
電商平台銷售農特產品，除了直送到家還有超商取貨服務，便利性高。(南市府提供)
鹽水區農會總幹事邱子軒表示，民眾透過「台南農產上架電商平台3.0」購買台南農產，除了可以直送到家，同時也提供全家及7-11便利商店取貨服務，便利性大幅提升。
目前台南農產上架電商平台從首年的7家、第2年8家，到今年大幅成長為17家，目前在愛上新鮮、有好物、momo購物網、遠傳friDay購物、PChome線上購物、鮮拾Pick Up、Yahoo購物中心、生活市集、蝦皮、愛合購、GOMAJI、松果購物、PayEasy、早安健康嚴選、RE紅包、可購樂、智生活等17家電商，都會陸續開設台南農產專區行銷，活動期間從即日起到明年2月止。
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