愛爾麗與晶鑽生醫啟動採購合作 共組醫美台灣隊搶攻海外市場
2022-11-17 記者姚瑞/綜合報導
醫美診所龍頭愛爾麗集團今(17)日與美容科技領導品牌晶鑽生醫簽訂採購合約,本次合約由愛爾麗集團董事長常如山、晶鑽生醫總經理謝佳憲代表雙方簽署。愛爾麗將向晶鑽生醫採購包括提美拉線材在內的全品項醫材,總金額新台幣3,000萬元,希望透過雙方優勢資源的整合,攜手搶攻東南亞龐大的顏值商機。
愛爾麗集團董事長常如山表示:「通路商最貼近消費者,掌握完整的消費趨勢,同時也肩負將質優產品提供給消費者的社會責任。晶鑽生醫是少數兼具創新研發與自有品牌的本土供應商,透過我們在全台醫美診所通路創造的差異化附加價值,不僅可共同把餅做大、創造雙贏,亦有助建構本土醫美產業生態系。」
晶鑽生醫總經理謝佳憲表示:「愛爾麗集團在海內外擁有強勢的醫美診所通路,並擅於引進最新的技術與產品接軌國際,我們很高興能與愛爾麗達成協議,這不僅是對晶鑽生醫專業技術與產品策略的肯定,也讓我們進一步朝成為醫美上游材料供應平台目標邁進。期待雙方的合作能為消費者做好把關,提升整體服務品質與本土產業競爭力水平。」
常如山更指出,台灣人口的老化現象在加速,因此帶動的抗衰老醫美需求將會持續成長。此外,近年的消費客群普遍有年輕化與男性比例增加的趨勢,也擴大了整體市場成長的空間,而在台灣的醫美市場中沒有飽和問題,即使在新冠疫情期間整體市場仍在成長,不過市場競爭者增加,且受制於關鍵原材料長期掌控在國際大廠手中,壓縮國內業者的獲利空間,而透過資源互補的合作方式可以突破桎梏,共榮共利,未來雙方還可進一步攜手籌組「台灣隊」,輸出MIT台灣醫美品牌與服務,搶攻龐大的海外顏值商機。
雙方表示台灣擁有完善的醫療體系、高水準的醫師與醫療技術,加上具有厚實的資通訊產業基礎與研發能量,具備發展醫美產業得天獨厚的溫床,透過與國內各大醫美集團的緊密合作,除可進一步將MIT產品推向國際外,醫美服務與通路也能同步擴大營運版圖,互利共榮。
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